In the book Strategy Safari, management guru Henry Mintzberg said that no single perspective or theory can sufficiently cover strategy (or management) as a field; the field is an elephant that requires many eyes and minds to properly understand [1]. Mintzberg is one of the speakers at the Academy of Management (AOM) annual meeting in Boston this weekend. But he’s not alone: more than 11.000 people (!) choose to spend the best time of the year in clammy conference rooms to present and discuss their incomplete opinions on management. (This is the point where I would make a funny remark about that, but the joke would literally be on me). At this mammoth conference, the elephant of management is—for the 72nd time—under attack.