This week, I drove through Nordfjord, one of the world’s most beautiful corners, on the Norwegian west coast. There—in the prosperous and peaceful countryside—problems in China’s and India’s factories seem far, far away. But they really aren’t. Nordfjord is home to several successful apparel companies: Ricco Vero, Skogstad, and Frislid, famous in Norway and beyond. However, the iconic Moods of Norway is the best known of all. After repeated pressure from consumers and a Norwegian NGO, Moods of Norway finally went public with a list of worldwide suppliers [1-3]. That’s a good start, but not enough! It is admirable that they want to make “happy clothes for happy people”—but do they want to make people happy?