Why do 9 corporate presidents and 20 other high-ranked employees from one company hand out buns and coffee at my university today? Surely they made my morning more pleasant, but that doesn’t deliver the shareholder’s return on investment. Or will it… in the long run? This company believes students are more important than one day of business-as-usual. This is the story of why quality starts at the university for a world-leading Norwegian firm: The Kongsberg Group.